Daisy Beauty is a mock-up brand I created because I loved the idea of designing for a skin-care brand.
My goal for this project was to create a full brand from logo design, to branding guidelines, social media posts, and product mock-ups.
I wanted to mock-up a brand that values showing real and natural skin on it’s clients.
Many skin care companies still continue to show perfect skin in their branding, and Daisy Beauty is about being truly yourself and loving your skin. It’s about using the right products for you unique skin, and keeping it healthy.
COLOR PALETTE
The color palette for Daisy Beauty was inspired by red clay and dark foliage. The bright teal and the deeply saturated brick red are great pops of color. The bright teal refreshes the red tones of the palette while tying in the dark green.
Using natural earthy tones such as these represents the natural ingredients used in the skincare products, the many different types of skin, and the refreshing luxorious feeling that you feel in a spa.
logo variations
Daisy Beauty’s logo was created in order to allow for several color variations of the logo all from the brand’s color palette.
I created several variations, seen above, that allow for each product to be unique in it’s theme, such as night cream, day cream, clay masks, etc.
These color variations also expand the design to adapt to many different backgrounds and mockups, including transparent PNGs and colored backgrounds.
